You have done the pre-production, the actual shoot and the post production. Now you have a video to share with the world. The next step is to know exactly where you should post them to.
It is important to know what kind of video should be posted where so you are able to maximise your visibility and increase your engagement rate. In order to do that, we are here to show you some of the key platforms to post your videos on.
Tiktok
With Tiktok being a platform that is taking the world by storm and influencing so much of our lifestyle on a daily basis – be it fashion, music, where to shop and where to eat, it is a powerful platform to showcase your video contents.
To post on Tiktok, your videos will have to be 60 seconds to 3 minutes long. This is great if you are looking to hook your audience, give them bite sized information about your brand, product or services and then keep them coming back for more.
Tiktok is also a highly shareable platform because of the lengths of their videos. This is also a reason why many Tiktok videos go viral. And due to the simplicity of it, anyone can hop on and get started.
*Bonus Tips:
- Remember to post consistently. It helps to increase engagement and help followers have something to look forward to as they get familiar with your content.
- Post during peak hours. Posting between 11:00am to 6:00, especially if you have multiple content going out on the same day, is ideal as it increases the ability to generate more viewership.
Instagram is making plans to shift their app objective to highlighting videos more than photos soon. This would be a great time to start building your content on that platform.
To post on Instagram, similar to Tiktok, your videos will have to be 60 seconds long. The ideal video length, however, would be 30 seconds as on an average, Instagram videos tend to receive most comments on the 26 seconds mark. Videos that are visually appealing get a leg up on Instagram so go in that direction when creating your content and watch how it increases your viewerships and engagement.
Whether you are building awareness around a campaign, promoting your products or services or educating your target audience, posting a video on Instagram instead of a photo will definitely give you a better chance to tell your story.
*Bonus Tips:
- Make a schedule to post your videos. The best time to post on Instagram is 7am from Wednesday to Friday as people generally check their phones as soon as they wake up. Better yet, understand your audience and create a posting schedule that is more suited to them.
- Make full use of hashtags to facilitate an easier discovery of your videos.
Youtube
Yes, the average internet user has a short attention span but that should not stop you from putting your content on the biggest video platform on the internet (the platform has 1.9 billion logged in users monthly and 4 billion videos viewed daily).
To post on Youtube, it is recommended to keep your videos around the 2 minute mark, for optimal engagement. As far as topics are concerned, video contents aligning with product or services demonstrations, tutorials, FAQ sessions and vlogs tend to be better received by the audience.
Youtube acts as a digital library where you can store your video contents in an organised manner by placing them in different playlists. Go a step further by repurposing the videos to reach a particular audience who would be interested in the content you are showing and are able to digest the content properly.
*Bonus Tips:
- Pick the right title. It helps induce curiosity and give your audience a reason as to why they should watch your video immediately.
- Include closed captions in your videos. They not only help people who have hearing impairments but more people find it easier to watch videos with subtitles these days.
Posting videos on Facebook can help generate more followers and page likes. Short videos that are fun and can easily be understood without sound tend to be the best performing content on the platform as videos on the app autoplay which immediately pulls viewers in.
To post on Facebook, you should keep your videos at 15 seconds to a maximum of 3 minutes long. Make every second count so that you keep your audience engaged until they reach the click-to-action at the end of the video. Include only information that you need to get your point across.
To increase engagement, use the last bit of time on the video to encourage people to like, comment and share the content you are getting across. One step further would be to ask them a question and get them to answer in the comments section.
*Bonus Tips:
- Make an eye-catching thumbnail. It will be a great way to attract people’s attention as they scroll through their news feed.
- Create a complimentary Facebook copy. A short and catchy copy helps drive clicks and a long copy is better for generating engagement.
Now that you have a better understanding of the various platforms to use to post your video content, you can start using them. Or let us help you. Asdor Digital helps craft and execute your social media strategy and contents. We can help increase your brand awareness, promote your products or services and generate leads for your business. Let us create your content for you with our videography services and execute all your ideas effectively with the right marketing tools. Contact us today to find out more about our social media management services.
