Get More Revenues Out of Your Existing Customers & Ad Opportunities with Loyalty App.
Loyalty app can help improve business. This digital asset is an important part of a well-covered digital marketing strategy for businesses. Many business know social media marketing in digital marketing, which made that strategy very common. Social media feeds are becoming crowded as well. It can divide the attention of your customers. Moreover, discount-based promotions on social media are no longer sustainable for loyalty marketing.
Benefits of Loyalty Marketing – In-App
Most note worthy, having a loyalty marketing strategy provides an additional, important revenue stream which target your most loyal followers and customers. To make things more easy, having the app allows you to understand your customers’ preferences and dislikes more easily.
First, uou are able to retain your customers more easily by rewarding them with member only promotions or in-app credits. Second, you are able to cross-sell and up-sell your products or services more easily. All these in one location.
Loyalty App — Providing Targeted, Differentiated Experience
Most importantly, having the app can provide a differentiated experience avenue to engage with your customers. One way to do this is to make content more interesting for your customers.
This can be done through gamification. This is to make mini-games within the app or have offline contests. These games can help to increase engagement. By making content more interactive and interesting for your customers.
McDonald’s has long used gamification in their marketing. Ultimately, it has integrated its offline gamification within its loyalty app. McDonald’s has boosted it loyalty marketing to new heights. This is a well-thought brand activation which included the design of its game event, app and social media.
McDonald’s Monopoly Campaign is the one of the best case study for gamification for marketing.
In-App Advertising Revenues
Besides selling more through your loyalty marketing app, there is another additional revenue stream. That would be in-app advertising.
This strategy allows placing Google ads within your app. Other advertisers would then pay you for showing their ads within your app. Depending on what you sell, you can control or filter the type of ad content that appear on your app. This is to avoid conflicting interests. Likewise, filtering controversial ads is important for brand management. This ad revenue strategy can help offset the capital invested into building this loyalty app.
We Can Build Your App & Do Your Campaigns.
Let us do the strategising and thinking for this part of your business.
We can analyse and strategise your marketing needs, design and build user-friendly loyalty app for you. Additionally, we can plan and execute campaigns for your brand activation events online and offline.
Contact us today to meet up with our business strategy consultants.